30 Nov NEW Bittered Sling Gift Pack Release
BITTERED SLING UNVEILS BRAND NEW GIFT PACK IN TIME FOR CHRISTMAS
Bittered Sling’s new gift pack hits the shelves just in time for the holidays
with award-winning bitters perfect for stocking stuffers!
VANCOUVER, BC (November 24, 2016) — Vancouver-based Bittered Sling Bitters has unveiled a fresh and exciting new design for its latest iteration of the award-winning line of cocktail and culinary bitters. Bittered Sling continues to provide the food and beverage community with innovative and creative flavours, with the release its new Bittered Sling Gift Pack 3.0.
“With the release of the new gift pack, we are able to provide consumers with the concentrated Bittered Sling flavours they’ve come to love, in a slightly different format. We have moved the gift pack flavours away from the glass droppers, and offer the dasher tops instead. The savings we are able to pass on to the consumer with the bottle adjustment, have allowed us to offer an addition 5mL for each flavour without increasing the price,” says Bittered Sling co-founder Jonathan Chovancek.
While Bittered Sling’s Gift Pack 3.0 will be the first to sport the company’s new small format bottle designs, the line-up of expressions throughout the Bittered Sling 120mL portfolio will remain as glass eye-droppers. Beyond the new design elements of the Gift Pack 3.0, the collection has also increased the volume format to 30mL per flavour – up from 25mL in 2014 – and includes Kensington Dry Aromatic and Malagasy Chocolate — both of which garnered gold medals at the Beverage Tasting Institute’s 2014 International Review of Spirits in Chicago —Lem-Marrakech, Moondog, Grapefruit & Hops and Plum & Rootbeer in the gift pack. The latter two flavours also scored silver medals for Bittered Sling at the 2014 International Review of Spirits. The New Gift pack also boasts new cocktail recipes inside the pack, featuring Reserve Brand Spirits.
“The line-up of bitters has made room for the ever-popular Lem-Marrakech – roasted Moroccan lemon and spice bitters – in place of the Orange & Juniper, which will be revealed in a new project in the coming months,” says Bittered Sling co-founder and award-winning bartender Lauren Mote.
Continuing to evolve in the pursuit of excellence, the Bittered Sling lineup will boast a number of improvements. The new colour-coding design scheme of each bottle will make for easier identification for professional and amateur bartenders and chefs, and helpful tips on each label, with pairing suggestions and accurate tasting note descriptions.
The new Bittered Sling Gift Pack 3.0 will appear in stores across North America this holiday season. For a complete list of retailers, visit www.bitteredsling.com/find-us/retail.
About Bittered Sling Bitters:
Bittered Sling celebrates the collaboration of mixologist/sommelier Lauren Mote and chef Jonathan Chovancek, who together bring a combined 30 years of professional experience, knowledge and innovation to the Canadian food and beverage industry. Their line of award winning, high-quality, cocktail bitters and culinary extracts use exceptional ingredients to provide the palate, plate and potion with a powerful and exciting fusion of flavours — and has quickly built a reputation in the international cocktail and culinary community.
For more information about Bittered Sling and where you can find them in a growing number of restaurants and bars and retail locations across North America, visit bitteredsling.com, ‘like’ /BitteredSling on Facebook and follow @Bittered_Sling on Twitter and Instagram.
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Interviews with Bittered Sling’s Lauren Mote and Jonathan Chovancek can be arranged upon request.
A selection of high-resolution images of the new designs, bottles, box recipes, cocktail photos, headshots and bios may be downloaded here.
Lauren Mote | 604 809 9479 | email@example.com