20 Nov Tales of the Cocktail® on Tour Bitters in Full-Sized Individual Bottles
FOR IMMEDIATE RELEASE
CELEBRATE GLOBAL FLAVOURS: BITTERED SLING BRINGS ITS SPECIAL-EDITION
TALES OF THE COCKTAIL® BITTERS TO FULL SIZED BOTTLES IN CANADA AND THE UNITED STATES
Exclusive Bitters Release Includes Four Custom Bitters Inspired by Tales of The Cocktail® Tour Stops
VANCOUVER, BC (June 7, 2016) — Just in time for the 14th annual Tales of the Cocktail® Festival in New Orleans, Louisiana this summer, Bittered Sling Bitters releases the limited-edition Tales of the Cocktail® on Tour Bitters in full-sized individual bottles, following the successful release of the Travel Pack in 2015.
The result of a collaboration between Bittered Sling and Tales of the Cocktail® — the world’s premier cocktail festival held annually in New Orleans, Louisiana — the four custom-designed flavours are inspired by the festival’s home city and the three ‘Tales on Tour’ cities where Bittered Sling has helped build its celebrated brand of small-batch, artisanal bitters.
The Tales of the Cocktail® On Tour Bitters collection contains the following four 120mL aromatic bitters:
Gastown: Inspired by the inaugural year of Tales of the Cocktail® on Tour in Vancouver in 2011 and ‘12, this flavour incorporates quintessentially Pacific Northwest flavours like celery, chamomile, green tea and jasmine and reflects alpine herbaceous qualities and a diverse spice profile.
Palermo: Boasting a smoky blend of cacao beans, yerba mate, black pepper and rich red and black fruit, this bitters was inspired by one of the most historic neighborhoods in Buenos Aires, site of the Tales of the Cocktail® on Tour 2013 and ’14.
Condesa: Celebrating the site of the 2015 and ’16 Tales of the Cocktail® on Tour stops in Mexico City, the Condesa Bitters were crafted from indigenous Mexican spices and ingredients such as aromatic smoked chilies and epazote and are rich in terroir, complexity and flavour.
French Quarter: Paying homage to the one-of-a-kind flavours of New Orleans — the permanent home of Tales of the Cocktail® — these Creole-inspired bitters blend anise, lavender and cherry with American oak and chicory in a true celebration of the spirit of the Big Easy.
“We’re thrilled to be releasing these individual flavours in Canada and the United States, following the successful launch of the Travel Pack last year,” says Bittered Sling Bitters co-proprietor and internationally acclaimed bartender Lauren Mote, who teamed with co-proprietor and celebrated chef Jonathan Chovancek to custom design each flavour. “These bitters are infused with the authentic flavour and spirit of each Tales on Tour city, which we’ve come to know and love, and we are excited to share them with bartenders and cocktail enthusiasts around the world.”
The limited-edition Tales of the Cocktail® On Tour Bitters will officially launch at Tales of the Cocktail’s “Meet the Maker” series, July 19-24 2016 at the historical Hotel Monteleone in the heart of New Orleans’ French Quarter, price set to $20.00 (USD), during the festival. Also available, the Tales of the Cocktail® On Tour Bitters Gift Pack which contains the four featured aromatic bitters in 25mL bottles $40.00 (USD).
The Canada-wide launch is set for July 25, 2016, immediately following the festival. For Canadian consumers, our official special edition bitters release happens at the “Bartender Bitters Launch” event on June 26 2016 at UVA Wine & Cocktail Bar. All flavours will be available for purchase at the event, pricing set to $24.95 (MSRP), and will be on shelves at the following select retailers across Canada immediately following the event: The Modern Bartender and UVA Wine & Cocktail Bar in Vancouver, Vine Arts in Calgary, BYOB Cocktail Emporium in Toronto, Alambika in Montreal and can be shipped across Canada via The Crafty Bartender in Ontario.
“Continuing to work with Tales of the Cocktail on innovative products and flavours available for bartenders and cocktail lovers is such a good fit,” says Chovancek. “Bittered Sling is truly honoured and excited to evolve our relationship with Tales of the Cocktail, the world’s largest cocktail festival.”
ABOUT BITTERED SLING BITTERS | Bittered Sling celebrates the collaboration of mixologist/sommelier Lauren Mote and chef Jonathan Chovancek, who together bring a combined 30 years of professional experience, knowledge and innovation to the Canadian food and beverage industry. Their line of high-quality, small-batch bitters and extracts provides palate, plate and potion alike with a subtle-yet-exciting fusion of homegrown ingredients and flavours. Originally marketed as a medicinal tonic, bitters are a concentration of select natural herbs, fruits and spices and are an indispensible tool of any bartender as well as a flavouring agent for cocktail and culinary creations both savoury and sweet. www.bitteredsling.com
ABOUT TALES OF THE COCKTAIL® | Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the industry’s annual meeting place for the exchange of new ideas, products and techniques. Tales of the Cocktail® also produces a number of other events and programs such as Tales of the Cocktail® on Tour, Tales 365®, Tales of the Toddy® and New Orleans Daiquiri Month, all to further the mission of supporting and growing the international cocktail community. www.TalesoftheCocktail.com
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A selection of high-resolution images of the new bottles may be downloaded via Dropbox:
High Res Pictures
A selection of recipes using Bittered Sling’s Tales of the Cocktail bitters, may be downloaded here:
Custom Recipes for Tales of the Cocktail
Lauren Mote for Bittered Sling
Lauren Mote | (604) 809-9479 | email@example.com
Ann Tuennerman for Tales of the Cocktail®
Ann Tuennerman | (504) 948-0511 | Ann@TalesoftheCocktail.com