20 Nov Set to Shake Things Up at Tales of the Cocktail® 2016
FOR IMMEDIATE RELEASE
RAISING SPIRITS: BITTERED SLING SET TO SHAKE THINGS UP AT TALES OF THE COCKTAIL® 2016
Vancouver-Based Bitters Maker Highlights 14th Annual Louisiana Cocktail Extravaganza,
Unveils New Bitters Flavours, Tasting Room Concept
NEW ORLEANS, LA (July 5, 2016) — Bittered Sling will once again add a dash of quintessentially Canadian flavour to the Big Easy when the Vancouver-based cocktail bitters maker embarks on its annual pilgrimage to New Orleans to take part in the 14th annual edition of Tales of the Cocktail® from July 19-24 2016.
The world’s premier cocktail festival, Tales of the Cocktail® brings together the industry’s most influential bartenders and spirit lovers from around the globe to share, learn and indulge in cocktail knowledge and culture through educational seminars, tasting rooms, competitions and more.
Bittered Sling creators and co-proprietors Lauren Mote and Jonathan Chovancek have enjoyed a long and successful association with Tales of the Cocktail® as event partners, exhibitors and keynote speakers at the annual event in New Orleans, as well as being regular participants in Tales of the Cocktail® on Tour events in Vancouver in 2011 and ’12, Buenos Aires, Argentina in 2013 and ’14 and most recently in Mexico City in April 2015.
During the festival, acclaimed bartender Mote and celebrated chef Chovancek will showcase their lineup of artisanal bitters at the Bitters Market in the lobby of the Hotel Monteleone, where guests can purchase an array of the company’s award-winning bitters, including their Gift Pack 2.0 and the newly released Bittered Sling Bistro Booklet which will be available for purchase in the Official Book Store. Mote and Chovancek will also host exclusive Bittered Sling tasting events at the Shots of Inspiration table in the same location on Tues., July 19 from 1:00 p.m. to 2:00 p.m., Weds., July 20 from 10:00 a.m. to 11:00 a.m., Thurs., July 21 from 11:00 a.m. to 12:00 p.m. and Sat., July 23 from 11:00 a.m. to 12:00 p.m. Also available in the Tales Market at festival registration in the Hotel Monteleone, the limited-edition Tales of the Cocktail® On Tour Bitters, available in four custom aromatic blends, inspired by the neighbourhoods of each Tales of the Cocktail® on Tour cities — Vancouver’s “Gastown”, Mexico City’s “Condesa”, Buenos Aires’ “Palermo” and New Orleans’ “French Quarter” — is available exclusively at Tales of the Cocktail® in either individual 120mL bottles or the gift pack of 25mL bottles representing each flavour.
Beyond the Bitters Market, Mote will be an active player in the O Canada tasting room, presented by Crown Royal Canadian Whisky on Wed., July 20 at 10:30 a.m. in the Orleans Room at the Hotel Monteleone (214 Royal Street, New Orleans, LA). This year, Mote will speak on a panel of esteemed industry professionals, Crafted Conversation presented by Hennessy Cognac, helping to break down the industry barriers of inequality and promoting diversity in the workplace, Wed., July 20 at 12:15 p.m. at Restaurant R’evoluntion (777 Bienville Street, New Orleans, LA). of In addition, Mote will co-host a tasting room, where she is joined by an all-star team of Canadian bartending talent and pay homage to the flavour and culture of the Americas in the Pan-Am American Potables: A Spirited Celebration of the Americas tasting room presented by Diageo Reserve Brands, World Class and Bittered Sling Bitters on Fri., July 22 at 3:30 p.m. in Conti Corner Suite at the Royal Sonesta Hotel (300 Bourbon Street, New Orleans, LA). Lastly, Mote will be inducted into the Dame Hall of Fame on Fri., July 22 at 6:00 p.m. in front of an international audience of her peers and colleagues, in Ruth’s Chris Steak House (525 Fulton Street, New Orleans, LA). Wristbands, tickets and/or reservations are required for all events, please visit TalesoftheCocktail.com for more information.
“Bittered Sling is thrilled to be involved in so much activity at this year’s festival,” says Chovancek “and continue to build Bittered Sling’s momentum in the US market, and work with a more diverse array of talented bartenders from all over the world.”
About Bittered Sling:
Bittered Sling celebrates the collaboration of acclaimed bartender/sommelier Lauren Mote and celebrated chef Jonathan Chovancek, who together bring a combined 30 years of professional experience, knowledge and innovation to the Canadian food and beverage industry. Their line of high-quality, small-batch cocktail bitters provides palate, plate and potion alike with a subtle-yet-exciting fusion of homegrown ingredients and flavours. Originally marketed as a medicinal tonic, bitters are a concentration of select natural herbs, fruits and spices and are an indispensible tool of any bartender as well as a flavouring agent for cocktail and culinary creations both savoury and sweet. Bittered Sling products are available at a growing number of restaurants, bars and retail locations across North America: www.bitteredsling.com/find-us/retail.
For more information on Tales of the Cocktail® 2016, visit talesofthecocktail.com.
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Interviews with Bittered Sling’s Lauren Mote and Jonathan Chovancek, either in New Orleans, LA during Tales of the Cocktail® or in their hometown of Vancouver, BC, can be arranged upon request.
A selection of high-resolution images may be downloaded here and original Bittered Sling recipes here.